Many testimonials are focused on the benefits of the company’s product or service, but Hootsuite does things a bit differently by emphasizing collaboration. They worked with Wiley, instead of for them, to provide a missing piece.

What Codecademy really did for me is give me the ability to create the things I imagined. It gave me a sense of purpose.” Those words are extremely powerful. Who doesn’t want to create the things they’ve imagined?

This testimonial’s strength is its focus on the subject’s emotions. At the beginning of the story, Jamie is scared of checking the mail or answering the phone. With Lifelock, she progresses to feeling secure even when she’s sleeping.